A/B Testing with Google Analytics

What is A/B Testing? A/B testing consists of having two versions of whatever you’re testing that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown time…

9 Common Analytics Mistakes You Need To Avoid

If you truly want to improve your business, get more customers, and make more sales, then you need to pay attention to your numbers. The metrics behind what is working or not working are very important. It is said that only 20 percent of your actions make up 80 percent of your results. What if…