A/B Testing with Google Analytics

What is A/B Testing? A/B testing consists of having two versions of whatever you’re testing that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown time…

Why Analytics Are Essential for Marketing Success

Studying the metrics of what you do is a very important part of having a successful business. Without looking at the numbers you really cannot know exactly why you experienced either success or failure. You can make assumptions, but when you don’t have to do that it’s better to use facts to ensure that your…

9 Common Analytics Mistakes You Need To Avoid

If you truly want to improve your business, get more customers, and make more sales, then you need to pay attention to your numbers. The metrics behind what is working or not working are very important. It is said that only 20 percent of your actions make up 80 percent of your results. What if…

How to Interpret Your Social Media Analytics

One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t. It’s also important to know what everything means or potentially means based on other factors and the goals you set. Below…