Using Analytics to Understand Your Competition

The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have. If you know for…

A/B Testing with Google Analytics

What is A/B Testing? A/B testing consists of having two versions of whatever you’re testing that are very slightly different. You then divide the traffic between the two versions and see which one converts at…

Why Analytics Are Essential for Marketing Success

Studying the metrics of what you do is a very important part of having a successful business. Without looking at the numbers you really cannot know exactly why you experienced either success or failure. You…

9 Common Analytics Mistakes You Need To Avoid

If you truly want to improve your business, get more customers, and make more sales, then you need to pay attention to your numbers. The metrics behind what is working or not working are very…

How to Interpret Your Social Media Analytics

One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t. It’s…